Marketing Services

Marketing People provide an array of marketing services to meet the needs of every business, our marketers have experience across a broad business sector and are abreast of and up to date with all the latest marketing techniques, tools and technologies.

Marketing Strategy

Marketing strategy is all about planning and research, this stage provides a business with information which helps to guide product development to fine tune service offerings, to define and determine pricing strategies, it also helps a business clarify exactly what they do (their business offering), their competitive advantage/USP (unique selling proposition) what they are selling and to whom they are selling namely their target audience.

Marketing strategy enables a business to clearly define their target audience thus helping them segment clients into various customer profiles depending upon how customers behave as well as their customer’s perceptions, preferences, attitudes, values, beliefs & emotions. By segmenting their target audience and fine tuning their business offering a business can ensure that they utilise effective promotional strategies to create awareness and promote their product or service offering.

Marketing strategy also helps a business define exactly who their competitors are, what they do as well as their strengths and weaknesses. During this phase a business will also identify current and future market trends.

Marketing strategy provides a plan that clearly outlines exactly what a business needs to do so that it can achieve it’s desired business goals and objectives, it also helps a business define future opportunities for further growth and development.

Market Research

Market research is the collection, analysis, and reporting of data to provide a business with access to information about their industry, their competitors & customers as well as information on market trends.

Market research provides information about the feasibility of a new business product or service offering, by testing the level of customer interest and analysing trends as well as potential opportunities and threats. Market research also helps a business to test the effectiveness of current marketing / communication programs and is also utilised to develop & implement strategies for continuously improving customer service and methods of distribution.

Branding – Brand Strategy, Brand Marketing

Businesses that do not create a brand are competing on price alone and as such will operate as a mere price driven commodity, products are easily replaceable, brands are dear to consumers, they engage them, customers have an emotional attachment to a brand and as such even within a fiercely competitive market place, powerful brands always succeed.

Though brands are not mere logo’s, packaging, design or taglines, brands are far more than that, a brand according to Brand Art is a set of interactive elements that in their own right are critical to the success of a business, and collectively are critical to the long term overall growth & success of an organisation. A brand is a promise between a company and it’s customer or potential customers, a promise about the experience that one can expect by utilising the branded product or service.

Brand strategy addresses the research, analysis and planning phase of developing a brand and brand marketing looks at various ways of implementing the brand strategy and communicating and promoting the brand.

Marketing Communications

Defining the most suitable messages to target a particular segment of the market and thus help to clarify the most appropriate communication channels to utilise to reach the desired target audience.

Marketing Collateral

Is the design of creative material in either print or soft copy format that is utilised to support a business with the sale of a product or service. All marketing collateral is strategically aligned to a businesses overall business and brand strategy as well as it’s brands promise.

The marketing collateral can range from: sales brochures & other product information such as flyers & presentation folders, web content, product white papers, posters, signage& visual aids utilised for sales presentations, sales script & sales sheets.

Advertising

Advertising is utilsed to promote a business’s products or services, to create awareness and also to inform potential customers on how and where to obtain a product or service as well as providing information about how to use them.

Various channels can be utiised ranging from: TV, magazines, newspapers, internet, directories & bill boards.

Direct Marketing / Database Marketing

Direct marketing is a medium that is utilised to target a specific customer through the utilization of directed 1:1 communication. Direct marketing provides a business with the means of being able to qualify their target audience prior to engaging in any form of communication with them and it also provides a business with the means of being able to closely track responses and measure the effectiveness of campaigns with specific target customers as well as target segments.

Direct marketing initiatives that can be implemented and managed range from: telemarketing, direct mail, broadcast emails, broadcast faxes & package inserts. Can also include the design, development & management of a direct marketing database.

Public Relations

Public Relations utilised to manage both internal and external communications of a business to generate and maintain a positive image towards a business, its products or services as well as individuals that work. Public relations is also utilised to highlight successes downplay failures, and announce changes amongst other things.

Event Organisation: Trade Show / Exhibition Marketing

Event organisation is the identification, implementation and management of events that are relevant to a business/industry these events formulate part of a business’s promotional strategy as a means of helping to create awareness and promote a business and its product or service.

New Product Development

Involves the design, development and marketing of a new product or service offering, or the revitalisation of a product by introducing a new consumer benefit or concept.

Internet Marketing

Is the utilisation of electronic media to create awareness and promoting a business or its products or services. Internet marketing utilises the internet as a means of attracting prospects and generating sales leads and or product/service enquiries. Internet marketing through the implementation and tracking of website analytics also provides a means of providing valid real time stats on potential customers and their buyer behavioural methods as well as conversion rates and response to product/service offerings as well as promotions. Internet marketing includes: email campaigns, digital advertising, affiliate marketing, blogging and social networking.

Search Engine Marketing

Utilising the search engines to market and advertise a business and or its product(s) or service(s) and to build credibility, create awareness and to establish and reinforce a brand. Search engine marketing including Search Engine Optimisation (SEO), Pay Per Click advertising (PPC) & banner advertising.

International Marketing

The identification, development & management of trade across international boundaries ranging from but not restricted to areas such as trade relations, market trends, legislation & cultural norms & taboos.

Loyalty Marketing

The identification and implementation of growing and retaining a client base through the utilisation of reward programs that provide incentives to customers to encourage them to remain loyal to a business.

Educational Marketing

Utilised as a means of informing customers and potential customers about a business and the benefits of a product or service offering. Educational marketing is also particularly important for businesses within the IT&T, and bio field space or for those selling an unusual product or service whereby a business needs to inform and educate a customer about a product or service as well as why they should be utilising a product or service and how it will be of benefit to them to do so. Educational marketing is a powerful tool that can be utilized to create and initiate change.

B2B marketing

Involves marketing strategy including research, analysis and planning for a business whose customers are within the business space and as such this business would need to focus on B2B marketing strategies as opposed to B2C (business to consumer) strategies.

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